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It’s time to start taking our beauty waste more seriously. And of course, the beauty industry isn’t solely responsible for our overflowing landfills and plastic-filled oceans, but that doesn’t mean we can’t all take accountability for our planet. One tangible step we can each take is to look long and hard at our beauty routines and amend areas where we’re excessively wasteful. According to the United States Environmental Protection Agency (EPA), “achieving Net Zero Waste means reducing, reusing, and recovering waste streams to convert them to valuable resources with zero solid waste sent to landfills over the course of the year.” To put it plainly, that means taking measures to make sure no part of our beauty buys can’t be recycled, reused, or biodegraded. Ahead, I’ve rounded up my favorite sustainable, zero-waste makeup products that will reduce the amount of waste we’re all accumulating with our daily rituals daily.


RMS Beauty “Un” Cover Up Cream Foundation

This Product Is: a cream, full-coverage foundation and good for all skin types especially combination and oily skin

RMS “Un” Cover Up Cream Foundation has been formulated with their signature organic cold centrifuged coconut oil, combined with a blend of oils and herbs. This natural foundation features jojoba oil, coconut oil and buriti oil, which hydrate and protect the skin from free radical damage while improving skin tone and texture. Welcome to flawless, radiant skin. 

This clean beauty foundation provides a soft, sheer coverage with a boost of hydration as an all-day tint for your skin. Those looking for a minimal makeup routine, can benefit from the plant-derived ingredient, hyaluronic acid, that assists in retaining water for that extra hydration and an empowering blend of antioxidants for the skin. Refresh foundation is packaged in a glass bottle with a recyclable plastic pump. The bamboo component of the lid can be crushed and composted.


Ilia has a full range of cosmetics for every part of the face you can think of: concealer, foundation, primer, eye liner, lipstick, highlighter, etc.

They are not an entirely zero waste makeup brand. They still use some plastic packaging for a few of their products.

That being said, they do have many that are sold in paper, glass or aluminum containers too. So I think they are heading in the right direction.

They also have a mail-in recycle program that let’s you mail up to 5 empty makeup containers (from their product line, or another company’s) and they will responsibly recycle the containers for you so that they don’t end up in a landfill. I thought this was really cool! Especially considering that they will help you recycle another company’s product for you– all in the name of keeping our planet healthy.


Alima Pure is one of those grreeeeat companies, with super cool ethics. One of their mottos is “Minimal ingredients for maximum impact”. They’re a member of 1% for the Planet, which means that they donate 1% of their annual gross revenue to organizations dedicated to protecting the planet. All of their products are free from parabens, sulphates, synthetic dyes, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles. Their compact powders are refillable, which means that when you run out, you can simply swap the magnetic pan for another one without having to replace the whole thing.


RMS Beauty is a zero waste makeup brand, an organic makeup brand, and an all natural makeup brand. Their products range from concealer, to foundation, blush, powders, eye shadow, mascara, bronzer, highlighter, primers, makeup removers, etc. They’re pretty all encompassing for one’s cosmetic needs.

RMS products are minimally packaged using glass containers and aluminum lids, so 100% of their packaging is recyclable!


Formulated with nourishing Jojoba Esters and protective Castor and Avocado Oils to help soothe your lips whilst providing an all natural and long lasting Dirty Hippie colour pop.

• Pigment can be easily built thanks to addition of sustainably produced, high performance emollient plant waxes.
• Has a medium to very high colour factor depending on how much product you choose to apply.

Axiology was born out of the frustration of not being able to find a lipstick that would be natural and vegan but that would still PERFORM. Ericka Rodriguez then set up Axiology, with the goal to make the cleanestmost ethical lipstick on the planet. All of Axiology’s lipsticks are palm-oil freenatural and nourishingThe ingredients are mostly organic, and the full list is clean enough to make you want to eat it! (which is actually a must, considering that it’ll go on your lips)Low waste/ all of their boxes are compostable — their lipstick tubes are aluminum and can be recycled.


The packaging for this mascara is beautiful and looks luxurious. The mascara comes in a refillable stainless steel tube packaged in a chic red cardboard box. Refills are tucked into a recyclable cardboard insert. I love that this mascara is made with primarily organic ingredients and has a delicate rose scent. Unfortunately, the pros end there for me. The mascara was easy to apply, but was so light you could barely tell I was wearing anything. And at $38, I just spent a lot on a mascara that I couldn’t see. I have to admit I did this review two years ago, so maybe they’ve improved it. 

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